The Covid-19 Vaccine on TikTok: A Study of Emotional Expression in the Brazilian Context

Geilson Fernandes-de-Oliveira, Luisa Massarani, Thaiane Moreira Oliveira, Graziele Scalfi, Marcelo Alves dos Santos Junior

2023

The objective was to analyze the emotions expressed regarding the Covid-19 vaccine in content published in Brazilian Portuguese on TikTok. The data set was comprised of posts including the hashtag #vacina, extracted using the Python TikTokAPI library. Emotions were identified and classified using standardized descriptors from the HUMAINE and the Core Affect Model. Results revealed a prevalence of positive emotions such as contentment, enthusiasm, and interest regarding the vaccines, especially in videos of a personal and informative nature.